GOOGLE ® Training
Google Marketing Platform is a suite of tools and solutions offered by Google that enables businesses to effectively manage and measure their online advertising efforts across multiple channels so they can focus on building their businesses.
Google products such as Google Analytics, Google Ads, Google Trends and Google Market Finder, can be used to optimize ad campaigns, improve the website and mobile app performance, and gain insights into customer behaviour.
The platform also includes solutions for data management which can help businesses make more informed decisions about their marketing strategies.
Business owners should learn to use the Google Marketing platform tools because they offer a wide range of features and capabilities that can help them achieve targeted advertising, measurable results, a cost-effective pay-per-click model and multiple channels options, which can increase brand awareness, drive more traffic and sales, and ultimately grow their business.
Meet our Trainer
Irma Karsten
People often ask me about what I actually do. Well, what a journey this has been!
This is what I do:
As a digital marketer and trainer with experience as a Google Certified Training Partner, Moderator and MC for Google in Africa, and mentor for UK clients, I have had the opportunity to train and consult for training organisations, digital agencies and corporate teams across the globe.
I am also honoured to be the Strategy Director and Principal Trainer for Digital Marketing Academy
My clients include Unilever, iStore Africa, Sony, BMW, John Deere, Western Digital, Simply Organic, PF Changs, Hexaware Technologies, UD Trucks, Hillsong Africa, University of Cork and agencies like Ogilvy Mauritius, Torpedo, Wilson Cooke, and more.
Countries I’ve trained in UK, USA, Canada, Mauritius, Ireland, Cypress, UAE, South Africa, Nigeria, Ghana, Kenya, India and Australia.
I offer expertise in digital marketing strategy, full-stack digital marketing, CRM implementation and course development in digital marketing.
There you have it!